Talent showcase
Rosa
The Bully
Social media crowd favorite
Cat lover
Gangster outside duty
Memorized "Banyo Queen"
We don't follow trends - we launch them.
On The Way marketing turns food, people, and everyday branch energy into content collaborators can actually feel.
Built for quick cravings, bold launches, and social-first moments that travel from the counter to the feed.
We built On The Way for the in-between.
Fastenoughforlunchbreaks,flavorfulenoughforcravings,anddesignedwithastreet-levelbrandrhythmpeopleremember.
1
2025
One counter in Novaliches.
We opened on General Luis with boneless fried chicken, cafe drinks, and that black-and-white chicken house look locals still pull up for.
2
2025
Taft runs and late hangs.
Malate landed on Leon Guinto near Taft — bar-style seating, frappes, and quick bites built for students and barkada runs.
3
Sept 2025
More stops on the way.
Dapitan near UST, Meycauayan, Carmona — and Alabang opening soon. Same bold flavors, new corners. Franchising? Hit us up.
1
2025
One counter in Novaliches.
We opened on General Luis with boneless fried chicken, cafe drinks, and that black-and-white chicken house look locals still pull up for.
2
2025
Taft runs and late hangs.
Malate landed on Leon Guinto near Taft — bar-style seating, frappes, and quick bites built for students and barkada runs.
3
Sept 2025
More stops on the way.
Dapitan near UST, Meycauayan, Carmona — and Alabang opening soon. Same bold flavors, new corners. Franchising? Hit us up.
The team keeps the whole thing moving.
Three distinct on-camera energies, one marketing engine: crowd instinct, comic timing, and a shoot-day rhythm that keeps the feed warm.
Talent showcase
Venisha
The Happy-Go-Lucky
Consistently late
21, acts 35
Laughs in serious moments
Actual artist
Talent showcase
Jolens
The Chit-Chatter
Average 55 retakes before getting the shoot right
Thinks like a manager
Speaks like she swallowed a speaker
Cries at the littlest things
Social media analytics.
Six months of reach, views, and interaction show why a single On The Way collaboration can travel farther than a normal placement.
Average monthly reach
0Average monthly views
0Average monthly engagement
0| Month | Reach | Views | Interaction |
|---|---|---|---|
| September 2024 | 0 | 0 | 0 |
| October 2024 | 0 | 0 | 0 |
| November 2024 | 0 | 0 | 0 |
| December 2024 | 0 | 0 | 0 |
| January 2025 | 0 | 0 | 0 |
| February 2025 | 0 | 0 | 0 |
Valuation per post, built from real reach.
The deck calculates collaboration value through reach, views, and interaction, then brings it down to a per-post number brands can use when planning a deal.
Monthly value
We calculate value per month using standard industry metrics.
CPM: (16,321,577 / 1,000) x ₱573.80 = ₱9,365,320
CPV: 47,913,920 x ₱1.72 = ₱82,411,942
CPE: 688,781 x ₱17.21 = ₱11,853,921
Per post
On The Way posts 15 times per month, roughly every other day.
CPM value per post = ₱624,354
CPV value per post = ₱5,494,129
CPE value per post = ₱790,261
Estimated value
A weighted average gives collaborators a fair market value to anchor the deal.
(624,354 + 5,494,129 + 790,261) / 3
₱2,302,914 per post
A single On The Way video post gives collaborators exposure comparable to a major paid campaign. We are open to x-deals, product or service exchanges, and cash collaborations when the brand fit feels right.
Globally inspired ·Locally loved ·Chicken house ·Cafe drinks ·Fast and fresh ·Flavor flags ·Globally inspired ·Locally loved ·Chicken house ·Cafe drinks ·Fast and fresh ·Flavor flags ·
Globally inspired ·Locally loved ·Chicken house ·Cafe drinks ·Fast and fresh ·Flavor flags ·Globally inspired ·Locally loved ·Chicken house ·Cafe drinks ·Fast and fresh ·Flavor flags ·
What makes the brand move.
Each part of the experience has to work fast, photograph well, and still feel warm when the line gets busy.
Flavor lab
Global chicken ideas, tested until they feel familiar enough for the daily route.
Counter flow
Fast service, clean handoffs, and drinks that do not slow the line down.
Street presence
High-contrast stores, sharp signage, and a brand system built to be noticed.
Shared cravings
Food made for barkada orders, office runs, solo breaks, and late-day resets.
Pull up hungry. Leave already planning the next stop.
Bring us a brand fit worth sharing, or head straight to the menu when the craving hits.
Chicken, coffee, and the next stop.
Globally inspired food and cafe drinks for the quick run, the long hang, and the cravings worth sharing.
Your next move
Hungry now, building later, or just passing through?
© 2026 On The Way
Fast, fresh, on brand.